Rough Trade is to open a new store on London’s Denmark Street in mid-October.
Sitting alongside several musical instrument shops, the store will span two floors and will offer a huge selection vinyl across all genres. It will also stock a range of books, clothing, merchandise and limited edition one offs.
While the store will not feature a live performance space as with other Rough Trade sites, it will play host to album signings. The retailer will also work in partnership with neighbouring venues Here at The Outernet and The Lower Third to extend its existing out-store events programme.
The shop in Soho will be the brand’s seventh UK store and will be situated in a place which for music lovers has decades of musical history. Denmark Street is often described as the birthplace of the British music industry where artists such as Elton John, The Rolling Stones, Sex Pistols and David Bowie hung out, made music and lived.
Lawrence Montgomery, managing director of Rough Trade UK, explained: “We are thrilled to bring Rough Trade to London’s iconic Denmark Street, a location that holds such a profound place in the city’s music history.
“With its rich heritage and ongoing legacy, Denmark Street is the perfect setting for our next chapter, fostering its own unique community, while also offering all the vibrancy and expertise customers have come to expect when visiting Rough Trade.
“We look forward to welcoming music fans to explore, discover and celebrate music and culture, continuing our tradition of being more than just a record store.”
Rough Trade has three other sites in east and west London as well as a shop-in-shop in Rag and Bone on Soho’s Beak Street which will be re-branded to Rough Trade Vintage. It also operates sites in Nottingham, Bristol and Liverpool.