SHOPPERS can receive a free £10 voucher to spend before Christmas at Tesco and Asda if they are a key worker.
Doctors, nurses, police officers, firefighters – and even pub owners – can get their hands on the money.
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The initiative was launched by Hovis to help those working during the festive season with their food shop.
Key workers simply need to email hovischristmas@clarioncomms.co.uk with their name and job description.
The voucher will be redeemable at some major supermarkets including Tesco, Asda, and Sainsbury’s.
The giveaway comes as the bread brand revealed that over half of Brits think the true meaning of Christmas is having a heated home and good health.
Spending time with friends and family and sharing food were also among the nation’s top Yuletide plans.
Some 49 per cent of respondents also said appreciating key workers was an important part of the festive spirit, with over half expressing gratitude for the sacrifices they make during this period.
Another 89 per cent of those surveyed added they were thankful for everything they have.
Mark Brown, Chief Marketing Officer at Hovis said: “This Christmas, Brits are reflecting on what truly matters.
“It’s not about the mountain of presents, but the warmth of loved ones, the comfort of home, and gratitude for the everyday blessings – especially those who keep us safe and well.
“That’s why we at Hovis are giving back to our holiday heroes, recognising their sacrifices with a small token of appreciation.”
This comes as thousands of struggling families could get up to £600 of vouchers to spend at supermarkets including Tesco, Asda and Sainsbury’s this Christmas.
Feeding the family at Christmas can be financially challenging but support is available to those worried about costs through the Household Support Fund (HSF).
The HSF offers help to the most hard-up households and has been extended several times since it was introduced by Government in 2021.
Money saving Christmas tips
With Christmas just days away, if you’ve still got a huge list of people to buy gifts for, fear not, we’ve got you covered.
Particularly if you’ve got a friend who already has the best of the best, or a ‘difficult’ family member that is never pleased with presents, you’ve come to the right place.
- Set a budget: Track your spending and create a realistic budget.
- Cut unnecessary costs: Cancel unused subscriptions and avoid impulse buys.
- Meal planning: Plan meals to reduce grocery bills and avoid takeaways.
- Sell unwanted items: Declutter and sell items online for extra cash.
- Cashback and discounts: Use cashback sites and hunt for discount codes.
- DIY gifts: Make personalised gifts to save money and add a personal touch.
- Pick up a seasonal shift: A really easy way to pick up a bit of extra cash in the winter is to find yourself some seasonal work.
Follow these practical tips from Gemma Bird to boost your savings before the festive season!
Funding is given to local councils to distribute, so the support available varies across the country.
But, families may be in line to receive vouchers to help with groceries and other essential costs during the Christmas holiday.
Levels of support vary depending on local council and personal situation, so it’s worth checking your council’s website to ensure you receive all the help available.