Ted Baker UK webstore is back online, Europe to follow

The news around Ted Baker has gone pretty quiet of late after a period in which it was grabbing plenty of headlines, many of them negative (such as its store closures this summer). But this is a positive one with the retailer’s e-commerce site now back up and running.

The site has been relaunched, initially only in its domestic market, the UK, run by its new operator following the previous operator’s well-publicised problems earlier this year.

The site carries both women’s and menswear plus its accessories and is currently only shipping to the UK. But there’s a promise that other European markets are “coming soon”.

It aims to offer an “elevated and fresh shopping experience” with sleek visuals and user-friendly navigation, making the brand’s most-popular categories more accessible.

The label, which is owned by Authentic Brands Group, is now being handled on the UK and European retail front by American firm United Legwear and Aapprel (ULAC), which won the license in September.

No Ordinary Designer Label had called in administrators six months earlier after it had struggled to gain traction for the brand in the face of the cost-of-living crisis that devastated some UK and European fashion retailers.