Greek islands are in vogue right now, with Instagram feeds full of holidaymakers posing in front of beautiful scenery.
Many islands have become well-known celebrity hangouts, with George Clooney and Kim Kardashian recently pictured enjoying holidays on Santorini and Mykonos.
But the island voted as the best Greece has to offer was neither of these two popular traveller destinations.
Kefalonia, the largest of the Ionian islands, famous for its white sandy beaches and turquoise coastline, took the crown last year for being the “best” Greek island, with the popular Mykonos being booted into last place.
The survey, conducted by Which? in 2023, asked more than 1,000 visitors to rate the 10 main Greek islands based on factors including beaches, attractions, scenery and value for money.
Kefalonia, sitting off of the west coast of mainland Greece, saw respondents praise its “stunning scenery” and “secluded beaches” including one beach at Erisos, near Fiskardo, which is reached on foot through a forest.
Jo Rhodes, deputy editor of Which? Travel, said: “If you’re planning a Greek island getaway, you’re spoiled for choice.
“While they all have a wealth of sun, sea and sand, each island has its own distinct character and hidden gems to discover.
“This year, the top-rated islands all offered a chance to escape the crowds – with Kefalonia, Skiathos and Lefkada separating themselves from the pack with high scores for peace and quiet.”
Kefalonia narrowly beat the 2022’s winner Lefkada into second place, thanks in part to its scenery and culture.
Lefkada shared second place with Skiathos, whilst Crete placed fourth, but the surprising result was the poor performance by the popular Mykonos, which came in last place.
Of Mykonos, Rhodes said: “Party-loving Mykonos meanwhile came bottom of our table, with visitors branding it overcrowded and overpriced.
“Wherever you opt for, a hire car will help you get off the beaten track – whether that’s exploring the quiet south-western coast of Crete or the hillside villages of Kos.”
The island, which scored a measly rating of 55 percent, has recently developed plans to introduce taxes to limit the amount of visitors arriving on cruise ships.