“Leveraging its extensive experience of operating omni-channel retail networks, Reliance Retail will introduce ASOS’s curated portfolio of fashion-led own brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms,” Reliance Industries’ retail arm said in a statement.
The fast-fashion retailer was founded in 2000 in London and targets young adult customers. This is the company’s first country-wide exclusive retail partnership.
“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave,” said Isha Ambani, Director, RRVL. “Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet,” said José Antonio Ramos, CEO, ASOS.
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