With the UK going to the polls this week (4 July), new data has revealed how people’s voting intention matches their alcohol drink preference.
Non-profit organisation More in Common has compiled the data through fieldwork from 17-19 June.
As a benchmark, More in Common’s polling found that Labour will have a 14-point lead over the Conservative party, taking 39% of votes. The party’s strong lead means that most respondents said they would vote for the party, regardless of their favourite beverage – however there was one exception.
Despite accusations of the party appealing to ‘Champagne socialists’, the alcoholic drink that had the biggest pull for Labour voters was ready-to-drink brand VK. Of those who selected it as their favourite drink, 51% were Labour voters.
Other drinks more weighted towards the party were a gin and tonic (40%), brandy (42%), whisky (43%) and Pimm’s (40%).
Meanwhile, the most ‘Tory’ drink was Sherry, with 49% of its fans voting for the Conservative party. The fortified wine also counts many Liberal Democrats as fans, with 19% stating their intention to vote for the party. Sherry was the only alcoholic drink that didn’t have the majority of its fans intending to vote Labour.
The Green Party’s most favoured drink was Pimm’s (8%), while Scottish National Party (SNP) voters are most likely to opt for an IPA (6%). Only 3% of whisky fans pledged their vote for the SNP, suggesting the party – which currently has a majority in the Scottish Parliament – could do more to appeal to one of the nation’s most important industries.
The drink with the biggest proportion of Reform votes was cider, with 21% of the drink’s fans voting this way.