UK markets driven by the festive season recorded a significant increase in footfall in December 2024 and shopping centres experienced the most substantial growth at 13.2 per cent, followed by retail parks (5.7 per cent) and high streets (4.8 per cent), as per reports.
According to MRI Software, the footfall rose 7.1 per cent compared to November and marginally surpassed 2023 levels. Notably, December 2024 witnessed the largest month-on-month footfall increase since 2019.
Consumer behaviour shifted during the period, with a noticeable rise in evening and nighttime shopping. This trend was attributed to the increased presence of leisure and hospitality options within shopping centres and retail parks, along with the festive atmosphere created by high street events.
Christmas Eve saw a significant surge in footfall (18.1 per cent), while Boxing Day witnessed a 4.9 per cent decline, likely influenced by the cost-of-living crisis and extended store closures. However, the following days saw a rebound in footfall, driven by a 13.2 per cent increase in high street activity.
Despite the positive December figures, retailers are bracing for a challenging start to 2025. The Autumn Budget is anticipated to bring rising costs and economic uncertainty, a concern echoed by 51 per cent of shoppers in MRI’s latest Consumer Pulse report.