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The UK general election is days away and, as the nation prepares to vote, pollsters are predicting a landslide victory for Labour. Prime Minister Rishi Sunak, whose campaign has been plagued by mishaps, has urged voters to support the Conservatives to avoid a sweeping Labour majority, while Reform UK, Green and Liberal Democrat leaders are seeking to win over voters disillusioned by the two main parties.
Here is a guide to the people and pledges that will shape the vote on July 4.
Labour party
Since becoming Labour leader in 2020, Sir Keir Starmer has worked to convince business leaders and voters that his party can be trusted with the nation’s purse-strings. It has pledged to boost economic growth and ruled out increasing the rate of several taxes, but a lack of concrete revenue-raising proposals has led to accusations that the Labour manifesto is based on “vibes.”
Starmer has stated that wealth creation is Labour’s “number one priority”. However, fiscal experts have warned that any party that wins the election will need to raise taxes or cut spending significantly as the UK grapples with poor public finances.
Overview
IN NUMBERS
206Seats in Parliament before dissolution
326Total seats needed to form a majority
What’s at stake: If Labour wins the July 4 general election, as poll predict, the challenge for the party will be to deliver on its promise of economic stability and improved public services.
Labour’s key policies
Conservatives
The Conservatives’ 14 years in power have been marked by turmoil and a series of stark contrasts. Rising employment levels and the pensions “triple-lock” sit alongside a decline in real wages, a deterioration of public services, and the costs and complications of Brexit. Since the 2016 referendum, the party has struggled to contain infighting, producing five prime ministers in nine years. Sunak’s promise to cut inflation has been kept, but pledges to reduce NHS waiting lists and “stop the boats” that bring in illegal migrants have failed.
Overview
IN NUMBERS
345Seats in Parliament before dissolution
65MPs not standing for re-election
What’s at stake: The Conservatives’ biggest challenge this election is regaining the trust of ordinary voters to avoid an electoral wipeout. Several Tory “safe seats” are predicted to turn red or yellow as the nation grapples with a cost of living crisis, the longest National Health Service waiting list in memory, and an economy described as the “sick man of Europe”.
Key policies
Five key reads on the Conservatives
Liberal Democrats
Traditionally the UK’s third major party, the Lib Dems have not been in power for more than a century, except as a coalition partner with the Tories from 2010-15. Leader Sir Ed Davey’s manifesto pledge to secure a favourable trade deal with the EU has set them apart in a political landscape largely devoid of any debate on Brexit. Earlier this year, Davey told the FT that the party expects to win votes from “Theresa May Conservative[s]” in Tory strongholds.
Overview
IN NUMBERS
15Seats in Parliament before dissolution
What’s at stake: Ahead of the election, the Lib Dems “have a simple task — tell voters that they exist, persuade those voters that the Lib Dems should win, that the Conservatives can be beaten, and equally importantly that Labour cannot beat them”.
Key reads on the Liberal Democrats
Reform UK
Founded by Nigel Farage as the Brexit party, the since-rebranded Reform UK aims to tap into discontent with the major parties over issues including immigration. The party chose not to stand against the Conservatives in 2019, but is now fielding candidates in almost every seat. Described by its leadership as an “entrepreneurial political start-up”, Reform has been a growing force in the election, overtaking the Tories in some polls.
Though not expected to win many constituencies, Reform is likely to take support from the Tories that may cost the incumbent party a significant number of seats.
Overview
IN NUMBERS
1Seat in Parliament before dissolution
What’s at stake: A strong Reform turnout is likely to be detrimental to Conservative seats, but the party’s future beyond being a rightwing protest vote remains unclear.
Key reads on Reform UK
SNP
The current largest party in Scotland, the SNP dominates areas that were traditionally held by Labour. However, the party has struggled to raise campaign funds following a police investigation into alleged embezzlement of party coffers and the forced resignation of two leaders in as many years.
Overview
IN NUMBERS
43Seats in Parliament before dissolution
What’s at stake: The SNP faces the challenge of repelling Labour in its traditional heartlands. The party is forecast to win 21 seats in Scotland, down from 48 in 2019. Independence, rejected by the Scottish people in a 2014 referendum, remains a long-term goal.
Green party
The Green party has moved beyond its traditional environmental focus to position itself as the pre-eminent leftwing Labour alternative, in the hopes of stealing voters disillusioned by Starmer’s policies on Gaza, taxation and public investment.
Overview
IN NUMBERS
1Seat in Parliament before dissolution
What’s at stake: The Green party’s primary goal in the July 4 election is to increase its representation in parliament and influence policy on environmental issues as public concern over climate change grows.
Key reads on the Green Party
Plaid Cymru
Plaid Cymru’s campaign has focused on advocating for the interests of Wales in Westminster. The party has emphasised the need for greater investment in the Welsh economy and healthcare system and has pledged £4bn in funds from HS2 to improve the country’s public transport.
IN NUMBERS
4Seats in Parliament before dissolution
What’s at stake? Party leader Rhun ap Iorwerth said the upcoming election was less about winning Downing Street than who will be fighting for “fairness and ambition for our nation”.
