UK grocery inflation fell in the four weeks to 1 September, according to data released by Kantar on Tuesday.
Grocery price inflation declined to 1.7% from 1.8% in the previous four-week period. But Kantar said that despite the drop, nearly 60% of households remain worried about the rising cost of their shopping.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “This is their second biggest financial worry, only behind home energy bills.
“Retailers have been doing their bit to help shoppers keep the cost of the weekly shop down, and the proportion of sales on promotion increased year-on-year for the sixteenth month in a row in August. More than half of all grocery trips include some kind of deal, and this proportion rises as the trolley gets bigger.”
The data also showed that take-home sales at grocery stores rose by 3% over the four weeks to 1 September compared with a year ago.
Ocado was the fastest-growing grocer for the seventh consecutive month, with sales up 12.9% – the quickest rate of growth since May 2021.
Lidl’s sales were 9.1% higher than a year ago, while Tesco saw sales rise 5.3%. Sales at Sainsbury’s were up 5.7%, while Waitrose saw a 4% increase. Sales at Asda fell 5.6%.