Wednesday, November 27, 2024

UK payment orchestrator BR-DGE partners with Vibe to fast-track travel payments

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Payment orchestration provider BR-DGE has announced a new partnership with Vibe, a B2B travel tech platform that enables online travel agencies (OTAs) to build complete and bespoke booking solutions.

Global travel is surging and set to break all-time records, by integrating its platform with BR-DGE’s payment orchestration platform, Vibe can offer enhanced payment connectivity and choice to its travel merchants and their end customers.

Vibe joins the likes of Kenwood Travel and Travel Counsellors as part of a growing cohort of travel companies working with BR-DGE to support the delivery of an exceptional end-to-end online payment experience.

This follows BR-DGE’s newly announced capabilities for platform businesses as part of its White Label product launch

Through a single integration with BR-DGE, Vibe’s merchants will gain enhanced global payments connectivity, stronger platform resilience and stability, more capabilities to drive acceptance optimisation, and an expedited time-to-market. The partnership has already gained interest, with the first OTA merchant signed up to go live with the combined solution in the coming months.

Tom Voaden, Head of Partnerships at BR-DGE, said: “After a rough few years, people’s hunger for travel is ravenous. That means travel platforms are handling millions of transactions at any one time, from thousands of touchpoints and merchants. With so many multinational enterprises like airlines and hotels and their differing platforms in the mix, OTAs and booking firms are in dire need of better payment orchestration, especially when cross-border transactions, FX and dynamic pricing are involved. ​Those are the challenges that BR-DGE’s payment orchestration tech was designed to solve.

“From payment processing to fraud monitoring, smart routing and effortless regulatory compliance, BR-DGE’s payment orchestration pulls together all of these moving parts together to give travel platforms simplified integrations, more interoperability, speed to market, enhanced CX and new growth opportunities. ​We’re experiencing huge demand from platform businesses who now see the value of using our orchestration layer to deliver more value for their end merchants. We’re excited to be working with Vibe and to see it immediately start reaping the benefits of the BR-DGE platform, creating new avenues for income and enhanced payment experiences.”

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