The revival of Cheap Monday, which became notorious for its skinny jeans, sees ASOS continue to build on its partnership with the H&M Group and add another of its brands to its offering which already includes &Other Stories, Monki, and Weekday.
ASOS has become an exclusive retailer for Cheap Monday, H&M Group’s brand famous for distressed denim and punk spirit.
The revival includes a curated menswear and womenswear denim collection, from skinny to baggy fits, and youth-inspired accessories.
Nessa Barrett front the launch campaign, with limited collection.
ASOS celebrates Cheap Monday’s rebellious spirit.
Available in key markets, menswear and womenswear ranges will feature a curated assortment of denim, from skinny fit jeans to the western bootcut to extreme baggy, and accessories influenced by youth culture and street style. Nessa Barrett, an American artist and the face of Cheap Monday’s launch campaign, adds her unique style to the collection. A limited capsule of jersey tops, highlighting Nessa Barrett’s diverse personas and Cheap Monday’s range, will be available on ASOS later this month.
Shazmeen Malik, Partner Brands Director at ASOS, said: “Cheap Monday is an iconic brand which blends a rebellious spirit with relevant designs. It was extremely popular when it was originally launched, so we’re thrilled to see it revived and made available on ASOS.”
Kim Holm, Managing Director for Cheap Monday said: “Cheap Monday strikes a chord with today’s youth, empowering them to authentically express themselves through their clothing and freely experiment with their personal style. This is taken one step further by launching on ASOS who, with its unique fashion lens, have styled the collection to create looks for different personalities.
Fibre2Fashion News Desk (RM)