Monday, September 16, 2024

Victoria Beckham pumps millions into fashion empire after £3m loss

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David Belhassen, a director of the company and founder of its shareholder Neo, said work was underway to make sure the empire was being built “on ever stronger foundations”.

He said the priority was still “the development of products with the highest standards”.

Sales have risen sharply in recent years but the company has struggled to make a profit. Revenues rose 52pc last year to hit £89m, compared to £59m in 2022, £41m in 2021 and £36m in 2020.

Performance has been boosted by new lines of belts, which now account for more than a fifth of online sales, and a perfume collection in the beauty business.

While the wider business remains in the red, Mrs Beckham said earlier this year that her fashion label had turned profitable, telling The Telegraph: “We can really start building the house that I always dreamed of.”

Mrs Beckham launched her fashion label in 2008 after leaving the world of music, initially focusing on a small range of dresses. It went on to win best brand at the British fashion awards in 2011. The former singer then launched her beauty business in 2019.

The designer’s latest collection shown at Paris Fashion Week was described by Bethan Holt, The Telegraph’s fashion director, as “slick, grown-up and polished”.

Mrs Beckham said of her collusion: “I really love creating what I believe women want to wear. I love the fact that I can create what I’m ultimately desiring.”

In previous years the Beckhams have had to pump extra funds into their empire.

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