‘We covered it like the Met Gala,’ Chantal Fernandez, co-author of Selling Sexy, a new book about Victoria’s Secret, recalls about her time as an editor at Fashionista.com. ‘It was such a traffic driver.’
From model casting news (who’s in, who’s new, who gets to wear the Fantasy Bra; their exercise regimens, their beauty routines, their relationships), to the musical guests and the designs themselves, the show generated story upon story.
With its multimillion-dollar production budget, the show also represented a unique opportunity for designers. To shape its look and feel, VS hired top British stylists – Charlotte Stockdale, who has been a contributing editor at British Vogue and worked with Chanel and Lanvin, followed by Sophia Neophitou-Apostolou, the charismatic fashion editor behind 10 magazine.
They, in turn, enlisted their talented but cash-strapped fashion friends to create sculptural wings, extravagant footwear and all the other razzle-dazzle costume elements.