Every keen shopper knows that the best bargain events occur as the weather undergoes a downward shift.
Expert retail enthusiasts, however, will already be marking their calendars for the biggest sales extravaganza of the year. Black Friday 2024 is finally here, and there’s no better time to crack open the piggybank and see just how far those hard-earned pounds will stretch.
This year, the deals avalanche has well and truly delivered with reductions on just about every imaginable product and fair few services too.
How to keep up with the best deals
Rest assured that now Black Friday deals have transformed from a trickle to a torrent, ES Best is your go-to destination for the juiciest bargains Black Friday 2024 has to offer.
As your destination for all things shopping, the best place to find epic deals will be right here on ES Best. As well as dedicated roundups per stockist and category type (think fashion, beauty, home & garden, tech, kids, etc we will also run a live blog to tell you about the hottest deals as they happen.
Don’t miss our Live Blog giving you info on all the key sales news, flash sales and more as they happen.
Which brands hold Black Friday sales?
Over the years, more and more retailers have jumped the official firing gun with discounts, sales and promotions taking place well ahead of the event. Prices are already plummeting across the board. We’ve curated a selection of the best bargains currently available below.
Why you can trust ES Best’s Black Friday coverage
Amassing over a decade of shopping experience between us as a team, there’s no one better equipped to scour the web for the best possible Black Friday deals than us here at ES Best. We’ve been shouting about the annual sales extravaganza for years now, allowing our dedicated readers to get ahead of the festive shopping season while bagging brilliant bargains.
Every Black Friday, we put our expert shopping noggins together to bring you bargains on products that we’ve reviewed. Fret not, for we’re not about listing every bargain imaginable. We’re selective in our offering, which means we’ll only alert you to the best possible deals on truly coveted items. From our deal round-ups to the Live Blog that we run all weekend long, you won’t miss a beat.
What is Black Friday?
The post-Thanksgiving sales event began as a means for retailers to clear their shop floors of old stock in time for the new year. Though there are a variety of myths and theories surrounding why exactly Black Friday is named as such, the most commonly accepted answer is that sales ledgers went from being ‘in the red’ to ‘in the black’ following the scrummage for brilliant bargains in the run-up to the festive period.
When is Black Friday this year?
Every year Black Friday takes place the weekend following Thanksgiving. This year, American Thanksgiving falls on Thursday, November 28, which means that Black Friday begins on Friday, November 29.
Will Cyber Monday be happening this year?
It’s always been traditional to close the sales weekend on Cyber Monday, when discounted tech products tend to hog the limelight. If you’ve been patiently waiting all year for the price to drop on a new TV, tablet, mobile phone or practical purchases like washing machines, Cyber Monday on December 2 is your chance to pounce.