Tuesday, November 5, 2024

Wolves scrap child ticket price hike and freeze cost of adult season tickets after fan backlash

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The Premier League club also guaranteed a freeze on adult season ticket prices, which will come into force for the 2025-26 campaign, and promised a review of junior season ticket costs.

“Wolves deeply value the feedback from our supporters and the role the fan advisory board plays in representing their voices,” the club said., external

“We are committed to ensuring open communication and collaboration as we strive to achieve success on and off the pitch and we believe our dialogue reflects our dedication to maintaining a strong, competitive and united Wolves family.”

The U-turn comes after Wolves said price rises were necessary to raise funds so the club could stay competitive in the Premier League.

“This year, the review showed that our adult prices were lower than most, while junior prices were among the lowest in the league,” the club had written in a fan Q&A.

“To align more closely with comparable clubs, we decided to increase prices. The adjustment this season means that minimal increases, or even price freezes, will be possible in subsequent seasons.”

However, an open letter in the fan petition opposing the rises criticised Wolves’ “extortionate increase for disabled and junior supporters” and urged the club “in the strongest possible terms to reconsider your approach and pricing strategy to protect this club for future generations”.

Wolves supporter Alex Moore, from fans’ group the Old Gold Pack, told BBC Radio WM: “It’s left many in the fanbase feeling disillusioned, frustrated and angry.”

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